Case Study
The Client
The business started in Washford in 2006, selling and repairing cars as Brendon Car Services. In 2020 the business expanded further, purchasing Willington MOT and sales.
The Project
The Challenge
With 2 different sites and names the business rebranded into Somerset Automotive. This is where we stepped in and transformed Somerset Automotive into what it is today!
The Project
- Consistant branding across both sites
- A flexible logo suitable for signage and digital platforms
- A fully branded website
- Professional email setup
- Business cards
- Brand Guidelines
- Signage across both sites
Concept Art
Next we design some concept logos for the brand. This is where we try out different styles and ideas for the logo. Colour pallets are explored aswell as different fonts. Once we have a few ideas we lay them up in 3 different versions of the logos horizontal, vertical and simplified. This is then sent out to the customer for feedback and we then develop and repeat the process until it is complete. Research is carried out throughout the entire process.
Final Design
Once the final logo design is approved, we prepare a logo package. This includes multiple file formats for both print and digital use, ensuring clarity and consistency wherever the logo appears. We provide the logo in formats such as:
- JPEG
- PNG
Brand Guidelines
The Outcome
Full branding, signage and website
The project resulted in a fully unified and strategically aligned brand, transforming Somerset Automotive from two disconnected businesses into a single, recognisable and professional presence.
By combining in-depth research with thoughtful design, every element of the new identity was built with purpose, ensuring it not only looks consistent, but also communicates clearly with the target audience. The brand now reflects the quality, reliability, and expertise of the business, helping to build trust with both new and existing customers.
The introduction of clear brand guidelines means the business can maintain this consistency across all future marketing, from digital platforms to physical materials. This gives Somerset Automotive the tools and confidence to grow without losing brand integrity.
The updated signage and printed materials have strengthened their on-site presence, making both locations feel connected and instantly identifiable. At the same time, the new website and digital setup have modernised the customer experience, making it easier for users to find information, book services, and engage with the business online.
Overall, this was a complete end-to-end transformation, delivering not just a new look, but a cohesive brand system that supports long-term growth, improves customer perception, and positions Somerset Automotive competitively within the local market.
Some Of Our Clients
Some Of Our Clients
